Photo: Burger King
According to the documents, Williams claims that there are no disclosures on the menus that would warn vegan customers that the Impossible Whopper is being cooked on meat-contaminated grills, despite the burger being advertised as the plant-based alternative to the regular Whopper.
The customer continued to accuse Burger King of charging “premium” prices — one Impossible Whopper costs $5.99, according toCNBC— for customers who would like a meat-free option.
Burger King did not immediately respond to PEOPLE’s request for comment.
However, Burger King does not claim that their Impossible Whopper — which hit menus inAugust— was vegan.
According to the fast-food chain’s website, the plant-based option is described as “100% Whopper, 0% Beef” and adds that “for guests looking for a meat-free option, a non-broiler method of preparation is available upon request.”
“While the Impossible Whopper does not contain meat, it is cooked in the same broiler as our beef and chicken,” a spokesperson from Burger King told Insider after the launch of the product. “Guests may ask for the Impossible patty to be prepared in the oven; however, since our restaurants have an open kitchen environment, we don’t label the product as vegan.”
Impossible Whopper at Burger King.
In fact, Impossible Foods CFO David Lee told Business Insider inSeptember, that adding plant-based foods in restaurants like Burger King is supposed to entice meat-eaters, not vegans.
“We expect eventually for Impossible to become the new normal,” he told the outlet. “Generations from now will look up at their grandmas and say, ‘I can’t believe you used to eat meat from an animal. How barbaric, how unnecessary.'”
source: people.com
