It sounds almost too cliché to say , but the Rolls - Royce of SUVs is eventually here . The 2019 Rolls - Royce Cullinan — it was antecedently just a concept car — was formallyunveiled in London on May 10 . And like you ’d expect from a Rolls - Royce , it ’s turning fountainhead — and even rock up the SUV category , in name anyway .

When the Cullinan was first revealed , Rolls - Royce insist on calling it anything other than SUV . description like " high - bodied all - terrain railcar " float around . The company hop-skip to avoid pigeon - holing the Cullinan into the SUV category , explains Gerry Spahn , the head of communication theory atRolls - Royce Motor Cars .

" When we first support the project , we did shy aside . We did not need to call it an SUV , " Spahn says . " There ’s nothing flashy and nothing utility about Rolls - Royce . We did n’t want people comparing it to SUVs that are in the marketplace today . flatly , it does enter into the SUV grocery , albeit at a level that no one else is at . So , we ’re fine with you yell it an sport utility now . "

Rolls-Royce Cullinan

And about that name : It was christened Cullinan for the largestdiamondon Earth , now part of the British Crown Jewels . And like that rhombus , the SUV also makes its mark in several ways . It ’s thefirst Rolls - Roycewith a hatchback , touch modality CRT screen and all - wheel drive . And of course it features the traditional Spirit of Ecstasy hood ornament .

Like Spahn explained , the Cullinan sets itself asunder from other SUVs with an regalia of tradition options . get ’s take a closer flavor at the specification and features .

TheCullinan ’s powertraincomes from the Rolls - Royce Phantom , and consists of a twin - turbocharged 6.75 - liter V-12 engine with an eight - speed robotic transmission , rated for 563 horsepower , 627 pound - fundament of torsion , and a top speed of 155 mph .

Rolls-Royce Cullinan

The Cullinanrides on 22 - inch wheelsand the all - wheel drive organization , which can shift up to 90 percentage of useable torque to the rear bike , will enable off - road travel . Anair suspensionsystem cater variable drive height and uses a television camera to align on - the - fly sheet to prevent passenger from enduring any discomfort from jolty road . The Cullinancan Gerald R. Ford water up to 21 inch ( 53 centimeters ) deep . It is more than 8 inch longer ( 20 centimeters ) and 3.6 inches ( 9 centimetre ) taller than Bentley Bentayga , its closest competitor .

The home appointments are as upscale as you may imagine , specially take the Cullinan ’s stem price of $ 325,000.Options and features include :

About96 percentage of Rolls - Royce carsare sold with bespoke option , such as customs colors and upholstery , and the new refreshment module are the society ’s latest way of stool each client sense special special . These modules jog into the hatch level and contain , well , almost anything a Rolls - Royce customer can dream up . The caller teases the " Viewing Suite " module , which sport two seats and a table for fancy tailgating , but has also mentioned mental faculty build specifically for BASE jumping , drone racing and falconry . Yes , falconry .

" We like to throw out ideas just to provoke and tease our customer ' imagination , and then they follow to us and we can make it however they ’d like , " Spahn say . " We have n’t begun building yet but we have hoi polloi already call for us what we can do . As long as it technically fits and it ’s within regulations , we ’ll do it . If you wanted a faculty for your kidskin ’s toys , we can bespoke that for you . "

Rolls - Royce is now taking orders for the Cullinan , though the party has n’t yet started working on bespoke options for the first orders . Expect to pay at least $ 20,000 , and likely much more , for each recreation module . The first Cullinan models off the strain will be delivered in former 2019 .