How the Best Super Bowl Commercial Was Almost Cancelled by Apple

You know Apple ’s 1984 commercial . You ’ve see Apple ’s 1984 commercial . Heck , it ’s widely take over that the 1984 commercial is one of the best advertizing of all time . But did you know it was almost cancelled by Apple before it ever aired ?

Of course , it was n’t almost cancelled by Steve Jobs , who loved the ad . It was almost cancelled by the suits sit down on Apple ’s board . Former Apple control board member Mike Markkula really wanted to open fire ChiatDay ( the ad agency who handled Apple marketing at the clock time ) because the commercial was so bad and chief executive officer - at - the - prison term John Sculley narrate ChiatDay to just sell the Super Bowl airtime Apple purchased instead of using it for the commercial message . EVERYONE ON THAT BOARD HATED IT .

ChiatDay only ended up selling 1 of the 2 airtime expansion slot they had ( deny to betray the other and lying to Apple that it was too former to sell ) . So Apple begrudgingly hold on , it had give for everything already , after all .

The best part of the storey is when Woz heard that the commercial message was in problem , he told Jobs that he would pay off half the $ 800,000 it be for the airtime to relieve the commercial message if Jobs would pay the other half . The lesson , as always , Woz is the awful . Read more about Apple ’s 1984 Super Bowl commercial-grade atMental Floss . [ Mental Floss ]

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