Facebook really require to start constitute more money , or its stock will before long be deserving about as much as a shopping bag full of mulch . How do they do that ? Ads ! New ads . But these new ads involve your life .
Facebook spilled the beans on its new stab at advertising cash in a publicblog postthat most masses will never even scan . So , we ’ll conk out down each plane section for you in Human English . Let ’s begin : here ’s what ’s changing .
Facebook Exchange (FBX), or “We Watch What You Browse”
Facebook Will Trade Your Phone Number with Another Company
Here ’s another scenario : allow ’s say J.Crew has my phone telephone number , because you ’ve given it to them through a past jcrew.com order . And let ’s also say this phone telephone number is list on your Facebook visibility , which it very maybe is . J.Crew can now ask Facebook ( in central for money ) to give you an ad — you specifically — rather of your vague demographic segment . This of course work out in bulk : Nike could involve Facebook to hit everyone who ’s ever used their email computer address with Nike.com with an ad for new Dunks .
There ’s a secrecy upshot here , however , say Facebook :
The fund can provide us with “ hashes ” of their customers ’ email computer address so that we can show those same people the advert without the storage have got to mail us the factual e-mail address . These hash are scrap of textual matter that uniquely identify a piece of data ( such as an email address ) but are designed to protect against reverse engineering which would give away that information .
If your e-mail address and/or phone number are sent via encode hashes , they should be good from interception and decipher , assuming it ’s done decent .
Facebook now follows what you buy online
Not everything , but some things :
lastly , we lately partner with a company called Datalogix to proffer vender a way of life to mensurate how their ads on Facebook drive sales event for their merchandise in computer memory . This allow marketers to easily understand the value of the investment they are making in Facebook and help us allow advertising that is more interesting to our users .
This means , simply , that Facebook can ask for more money if they have proof that Facebook ’s ads result to an ad partner sell more hooey . Facebook aver this shopping entropy will only lump you in with “ great radical of hoi polloi who did or did not see an advertizement . ” Facebook claim “ we had an industry - lead auditing business firm evaluate the secrecy implications of this process . The auditor confirmed that , throughout this unconscious process , Datalogix is not allowed to learn more about you from Facebook profile information . ” I have no melodic theme what this mean .
The position concludes with something of an apologia :
Advertising helps keep Facebook complimentary . We believe we can make economic value for the the great unwashed who employ our services every day by offering relevant advertizing that also incorporate industry - leading privateness protections . In our vista , this is a win - win spot for vender and for you .
It ’s reliable . Either divvy up with increasingly exact advertising that ’s based more and more on your life outside of Facebook.com , or there wo n’t be a Facebook . [ FacebookviaForbes ]
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