Google isn’ttoo popular in the EU mightily now , but it ’s hop that a new scheme may help shine thing a slight . Its new Digital News Initiative will see it invest $ 150 million to serve European publishing company — including the FT and Guardian — to establish “ more sustainable exemplar for word . ”
TheGuardian reportsthat the investiture will see Google establish a working chemical group with eight major EU publishers — including Les Echos in France , NRC Media in the Netherlands , El Pais in Spain , La Stampa in Italy , and give out Zeit in Germany , as well as the FT and Guardian — which will provide training and research around digital news media . It ’s claimed that it will help “ increase revenue , traffic and consultation appointment , ” by encouraging “ products focalise on advertizement , video , apps , datum and paid - for journalism . ” Whether it will improve the EU ’s view of Google is unclear — but for the news - reading populace , it may at least be a right affair . [ Guardian ]
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