Gillette Is Writing Ads on Strands of Hair with a Freaking Electron Microscope

https://www.youtube.com/watch?v=SfAo1saSLJ0

Gillette took a step aside from the “ plasterwork ads on every airfoil in the civilized world ” schooltime of marketing to do something pretty nerveless . They lash out up a few doctors of electron microscopy and had them adhere a whole advertizement on a strand of whisker .

And that would be nerveless enough . Great advertizing , guy . But Gillette decided that they wanted to take it a tone beyond the print and bill sticker cause , so they send the actual hairs to airport bathrooms with accompanying QR code on the installations so passersby could see the full - sized ads . Which is kind of coolheaded , I infer , but do you really desire your blade to be link with the hair found in the mens toilet at airports ? [ Copyranter ]