In the age of Botox and plastic surgery, just how far istoofar when it comes to keeping up (youthful) appearances?
That’s the question Bush seems to be asking in a delightfully gory music video for their new single “Nowhere to Go but Everywhere,” which PEOPLE is exclusively premiering.
“Everything has its price. In an effort to live forever and hold onto yesterday, we’ve seen how you can go too far and people end up distorting themselves,” lead singerGavin Rossdalesays. “It’s hard to understand why doctors destroy people’s faces with gross exaggerations and fillers and all. It’s like they prey on people’s vulnerabilities and together the doctor and the patient say more, more, more.”
The British rocker, 57, and his bandmates explore that concept to the extreme in the music video, which begins with Rossdale making his way to a top-secret “de-aging facility.”
Though he’s warned to be careful as he enters, Rossdale confidently tells the mysterious staffers (which include The Jesus Lizard singer David Yow in a fun cameo) that he wants to turn the clock back not 10 years, not 20 years, but 30 years.
Gavin Rossdale in the “Nowhere to Go But Everywhere” music video.Round Hill Records
Round Hill Records
Before long, the musician is performing with his band (guitarist Chris Traynor, bassist Corey Britz and drummer Nik Hughes) as a fresh-faced 27-year-old — but his new look doesn’t last long, as he soon starts bleeding profusely, and doesn’t stop until his young new face is a bloodied mess.
The video ends on a bit of a cliffhanger, as the scientists behind the experiment run off with a bag of Rossdale’s cash and the musician cleans off a bloodied knife in the ocean before stumbling away.
“Maybe I get my revenge on the doctor. Who knows what’s in that bag? Whose blood is on the knife? Maybe I got my money back,” he muses. “Maybe I’m like a superhero in the video — a gruesome anti-hero. Viewers can and should take away their own meanings.”
Gavin Rossdale of Bush at the 2022 American Music Awards.Amy Sussman/Getty
Amy Sussman/Getty
The rocker says some of the song’s lyrics in particular (like the line “I was so much younger then/Thought life would never end”) are relatable for any audience, as the passing of time is a universal experience.
And though Rossdale admits that watching himself age is certainly “a drag,” he points to a paraphrasedDavid Bowiequote that best sums up his thoughts: “‘The thing about aging is you become the person you should have been all along,’” he says. “Genius. And [that] feels true.”
“Nowehere to Go But Everywhere” will be featured on Bush’s upcoming greatest hits recordLoaded The Greatest Hits 1994-2023(out Nov. 10).
The collection marks the “Glycerine” rockers’ first-ever greatest hits LP, and includes seven No. 1 singles and a cover of The Beatles’ “Come Together.”
source: people.com
