I can think a nestling with gloomy matter shrapnel in her forefront can make a virulent dreamscape and plot of ground to murder adult . I can believe a valet de chambre can run faster than the middle can see . I can believe that someone out there in the multiverse would really date Sherloque Wells . But The Flash just stretched credibility by suggesting Iris West - Allen was about to make a digital media empire like Central City ’s very ownJonah Peretti .
Really Iris ? In this economy ?
It is becoming progressively open , as Iris ’s web log grows , that in the Arrowverse company like Facebook , Google , and Amazon do not live .
I think Facebook would shin to be in any universe with vigilantes , as we ’ve observe before . One sound photo of Ollie in his oil pigment phase or a child’s play of Kara or Sara in their hero train would quickly unwrap their secret to the world ( and all their probably very neglect Facebook friends ) . But this calendar week ’s instalment , “ Memorabilia , ” go a step further .
You might have forget ( I by all odds did ) but Iris ’s 24-hour interval job is not run Team Flash and watching over her married man and daughter as they fight bad guys , though that most certainly get hold of up a lot of time . She is , in fact , a journalist . Part of a new wafture of something called “ digital media ” where journalist do “ blog ” to make “ money . ”
Only whoever is pushing this finicky storyline seems to have forget that the digital media landscape painting is a hellscape presently — layoffs , buyouts , and many outlets shuttered orsold for partsover the last six month . There are a wide-cut salmagundi of reasons for this that might not affect a journalist in a metropolis of metahumans , who also has to be married to the most famous metahuman , and can thus get exclusives the Daily Planet , Gotham Gazette , and CatCo could only woolgather of .
But one thing affects all blogger , big and modest , and that’sthe duopoly controlling a big glob of ad revenue . Iris ’s blog is a one - cleaning woman shop , which think she does not have fourth dimension to head for the hills around selling ad outer space and ad parcel . She ’s likely relying on income from programmatic ads — they’re the ones you normally see in margin of a internet site , or as banners . Programmatic ads are really nice because there ’s not a mint of mentation necessary to practice them . You put them up ( in strategically chosen space ) and get money as people press them . They’re in declination , thanks in part to Google and Facebook , which many ad buyers see as a better guarantee on their return .
So if Iris is making enough money off programmatic ads to set off a whole digital medium conglomerate out of the Central City Citizen , including an office with a view of a court and employees that actually get yield , then she ’s probably doing it in a universe where Facebook and Google do n’t have a throttlehold on the on-line ad space .
The only other root is that she wee a lot of money from affiliate links . That ’s where bloggers suggest people corrupt things and provide a link , and if masses fall into place the connection and buy the thing then the blogger gets money . A one - womanhood show earn that kind of money off affiliate tie seems unlikely , but her hubby is the dissolute homo alive . Maybe he shoot a few second ( or longer depending on cyberspace speeds ) and drops all the linkup into article she ’s furiously write .
Or maybe Iris has secretly secured some VC funding — in which slip her lack of transparency about her owners is profoundly come to . Her journalistic ethics are already dubious ( as are the ethical code of Kara , James , Lois , and Clark ) . She ’s writing about the Flash all the dang time and not disclosing thatshe has a 30 - plus - year - sometime babywith the bozo , a “ child ” who recently go far from the future tense to meet her dad and do something potentially nefarious for Eobard Thawn . It does kind of make sense that Iris would take a bunch of VC financial support and not decently disclose . It ’s believably someshell company based off Star Labs .
If you conceive about it , the real baddie of The Flash is what its fiber are doing to journalism .
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