Do you be intimate precious dog exposure on Instagram ? Well , much like everything in our world , there ’s a good chance that those precocious pup are attempt to sell you something . And it ’s largely thanks to The Dog Agency , the first talent bureau catering alone to Instagram - famous canine .
TheWall Street Journalhas a new consultation with Elias Weiss Friedman , the Lord of The Dogist Instagram report , and Loni Edwards , the founder of The Dog Agency . And I trust on a tidy sum of bibles and a dozen copy ofFuture Shockthat the screenshot above was n’t photoshopped . Welcome to the world of dogfluencers .
fit in to the Wall Street Journal , dogs with over 150,000 followers on Instagram or Vine can “ bring ” ( ugh ) about $ 3,000 for a single post .
“ We have clients who are make $ 200 per post , and we have customer who are make $ 20,000 per post , ” Edwards separate the Wall Street Journal .
And it ’s not just dog food that they ’re shill . Instagram - famous dogs are hawking everything from cars to brake shoe . Edward ’ dog Chloe was recently featured in a video ad for Loft hotel which was brand to her Instagram account .
Some have raised concern that the dogvertisements are n’t decent labeled as bought - and - paid - for ads . Like this one from Knox the Dog , which was give for by Hallmark Channel to promote theirKitten Bowl . The midget # ad hashtag is hardly noticeable amongst the torrent of other tidings .
Edwards , the head of The Dog Agency , explicate that they ’re selective about what blade they pair with particular dogs . You ca n’t just have some bulldog advertise mitt easy lay or some tinker’s damn , when everybody knows that the Welsh corgi is the good dog for the business .
“ I think it ’s very important to ensure that the partners you take on are authentic , and that ’s a lot of the body of work that we do at the Dog Agency is lay down sure that the partnership that are set up make sense , ” Edwards said .
So the next time you ’re mindlessly scrolling through dog photograph online , call back that those dogs you ’re awwwwing over probably made more money than you did today .
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