Blu-ray Signs Profit Sharing, Ruffles Some Feathers, Probably Shouldn’t

Last week , Sony Pictures Home Entertainment signed an correspondence with rental company Rentrak to offer revenue sharing on Blu - ray titles . Some are calling this an belligerent move by Sony , bordering on on anti - competitory . But as far as I can tell , it ’s a fair swordplay that ’s belike pretty impudent .

Rentrak is a go - between company for main rental company and movie studios . They appropriate rental society to lease films instead of purchasing them , on the footing that a slice of every letting is shared with the studio ( and of course of action , Rentrak ) . Many major picture show studios already participate in the programme — including Sony — but the dispute at hand is that the titles now extend to Sony ’s Blu - beam offering as well as their standard DVD offerings . That ’s it .

While Blu - ray ’s private-enterprise practiceshave been questioned in Europe , and the specific details of Rentrak ’s Blu - beam profit share-out are undisclosed , to take something fresh evil has occurred is overstepping the leaping of our current knowledge . For now , Sony is play a menu that ’s been make for in the yesteryear to subsidize otherwise expensive Blu - ray title of respect adoption for rental houses .

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