The Fine Brotherspissed off a batch whole lot of peoplewhen they announced a bold new schema to trademark the parole “ react ” last week . I ’m one of those citizenry , and I do n’t even have any aspirations to be a YouTube star . I just hate greedy idiots .
The Fine Brothers exact that they ’re not render to brand the entire genre of reactions videos . But get on , hombre . It ’s a very common verb , and one could reason that it ’s the only verb you ’d utilize to describe what happens when someone sees a affair and , well , reacts to it . By the way , in guinea pig you thought they had a more specific definition , the Fine Brothers ’ trademark software program saysthey desire to protect the term under “ amusement military service , namely , allow an on - going series of political platform and webisodes via the Internet in the sphere of observing and interviewing various groups of people . ” Which effectively means that yes , they think they should have a monopoly on the very concept of a reaction TV .
You might say the Fine Brothers have some kind of moral claim to acknowledgement — except they did n’t even fare up with the reaction video idea ! It ’s an old hat in the TV Earth , a parlor fast one that date back at least as far asKids Say the Darndest Things . And while the Fine Brothers say that they ’re not project on trying to take down others ’ chemical reaction videos , they ’ve been quiet gobbling up trademarks that would give them the great power to do just that . The asshats already own hallmark on the phrasal idiom “ elders reacts ” and “ teen react , ” and they have applications pending for “ famous person react , ” “ adults react , ” and “ parents react . ” Do n’t vex , an attorney is already tryingto get these exist trademarks and applications cancelled .
This all sound infuriating because it ’s so obvious what these two goons are trying to do . After flush it to get a connection to pick up their TV show melodic theme , they ’ve managed to build a YouTube channel filled with videos that anyone with a camera and some random kids could produce . It ’s a tried and true method , one that ’s so easy to replicate that many other YouTubers are doing the same affair . The Fine Brothers may not be the first to make reactions television . But you could say they ’ve been the most successful . Now , they want to make even more money being unoriginal .
But trademark law was not written to avail barbate bros make more money . Trademark law is designed to protect consumer . Coca - Cola bring forth to trademark its voluptuous bottle , so that other companies could n’t put less cola in similarly shaped bottle and fool people into thinking they were buy Coke . The United States Patent and Trademark Office ( USPTO ) does not grant protection to companies who attempt to take generic words , phrases , or symbolisation and claim them as their own . Just look at Sony who unsuccessfully seek to trademark the term “ have ’s Play ” last yearand got shot down . As much as Sony would love to own the idiomatic expression for its own marketing purpose , the set phrase is very widely used to trace on-line videos of people playing video game .
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