Vine and its continuation , V2 , may be dead , but from their ashes arises a new contender to take up the six - second video curtain : Byte .
Unveiled in acompany Twitter thread Friday , this new app for iOS and Android hopes to be every flake the spiritual heir Vine co - father Dom Hofmann has been hinting at since 2017 . Not in name though , interestingly , unlike his first attempt at a Vine reboot , which go by the moniker V2 inpromo artbefore the undertaking was eventuallycanned in 2018 .
“ Today we ’re bring back 6 - second looping videos and a new community for people who love them , ” the caller announced on Twitter . “ It ’s call byte and it ’s both conversant and Modern . We hope it ’ll resonate with people who palpate something ’s been pretermit . ”
Screenshot: (Byte)
It ’s a testament to how substantial Vine ’s cult following has remained even after Twitter table the viral unforesightful - form TV app in 2016 . Sure , similar micro - entertainment fare like TikTok and Instagram Stories have tried to fill the hole Vine leave behind behind , but so far nothing ’s achieved the same meme - laden cultural slug of a good old - fashioned Vine compilation video .
However , Byte has taken a page from these more contemporary competitor and iterated on the app ’s core intent , contain the social features users today have follow to await like a provender , notifications , and an Explore page . And , of grade , Vine ’s hallmark : six - second looping videos .
So , yeah , fundamentally it ’s Vine version 2.0 . Though the companionship seems to be assay to take on the issue of getting its influencers pay now rather than later . No doubt in an attempt to avoid anothermass hejira of influential starsafter flush it to meet their financial demands , as was the destiny of Byte ’s precursor .
While details were n’t straightaway clear , Byte claimed it ’s currently developing on a “ cooperator program ” to serve influencers monetise their mental object . In an interview withTechCrunch , Hofmann said the troupe ’s exploring several monetization choice at the moment , “ but we ’ll be starting with a gross share + supplementing with our own monetary fund . ” A pilot program programme is currently in the works , he carry on , but there ’s no Good Book yet as to any kind of launch date .
Whether Byte deal to catch the same lightning in a bottle remains to be seen , and now — unlike when Vine found in 2012 — it now faces the vault of having to vie for users ’ attention among a bevy of other inadequate - form video apps . Nostalgia is powerful , sure , but it can only get you so far if that unspoilt , good meme content does n’t stack up .
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