Microsoft has end mincing words , and in a command share with Gizmodo , claims that Apple is entirely to blame for the deficiency of cloud play apps and subscription services on iOS .

As we ’ve report repeatedly , there ’s no option to bask Stadia , Nvidia GeForce , or Microsoft ’s ownProject xCloudon iOS devices . In the past , Microsoft and Google have both demurred when Gizmodo has asked them about this , while Nvidia tell Gizmodo to “ call for Apple ” when we queried back in January .

When I address with Microsoft in May , the company pointed out that there was a beta for Project xCloud , its streaming servicing , uncommitted for iOS substance abuser . That beta was distributed via TestFlight , an Apple - owned service for developers to administer beta software to select iOS users .

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Photo: Alex Cranz/Gizmodo

https://gizmodo.com/apples-app-store-is-due-a-reckoning-1844080604

TestFlight genus Beta are oftentimes temporary , and the period for the Project xCloud genus Beta ended yesterday . At the time , Microsoft expressed optimism that Project xCloud and other cloud play services would eventually make their agency to iOS .

Now , a Microsoft spokesperson has passed along a financial statement squarely pose the rap at Apple ’s ft and saying that the society sees no path forward for cloud gaming on Io via the Apple App Store . The statement is below , and bolding is our emphasis :

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“ Our examination period for the Project xCloud preview app for Io has expired . Unfortunately , we do not have a path to bring our visual sensation of swarm gambling with Xbox Game Pass Ultimate to gamers on Io via the Apple App Store . Apple stands alone as the only general aim platform to traverse consumer from cloud gaming and plot subscription services like Xbox Game Pass . And it consistently do by play apps differently , applying more lenient rules to non - gaming apps even when they admit interactive depicted object . All games available in the Xbox Game Pass catalogue are range for subject by main industry ratings bodies such as the ESRB and regional equivalent weight . We are attached to bump a route to bring cloud gaming with Xbox Game Pass Ultimate to the iOS platform . We believe that the client should be at the affection of the gambling experience and gamers secernate us they want to play , connect and partake in anywhere , no matter where they are . We check . ”

Earlierthissummer , Microsoft President Brad Smith began making noise about Apple ’s restrictive App Store policies and what many comprehend to be double standard in the coating of those policies .

We ourselvesnoted earlier todaythe existence of services like the French cloud gaming platform Shadow , which was in short remove from the App Store before being allowed back on after the removal of a “ Quick Launch ” feature article that allows user to set in motion game immediately from the app . Shadow , in its current form , is notably unlike from other cloud play service of process . It allows ratifier to habituate an entire practical PC and user can stream not just games , but programs from the virtual Windows political machine the service creates .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

https://gizmodo.com/apples-app-store-policies-are-reportedly-keeping-micros-1844635783

Project xCloud and other services currently absent from iOS are very different . You never see a virtualization backend , and instead , you launch game directly from the family screen and toy them seamlessly .

This is apparently against Apple ’s policy , and because of Apple ’s policies , iOS users are efficaciously shut out of cloud gaming . In astatement to Business Insider to begin with today , Apple confirmed that Project xCloud and other services seem to violate its policy .

William Duplessie

The App Store was created to be a safe and trusted place for customers to break and download apps , and a not bad business opportunity for all developers . Before they go on our store , all apps are reviewed against the same set of guidelines that are intend to protect customers and provide a comely and level playing subject field to developers .

Our client enjoy enceinte apps and games from millions of developers , and play Service can dead launch on the App Store as long as they keep an eye on the same set of guidelines applicable to all developer , including submit games on an individual basis for review , and appear in chart and hunt . In increase to the App Store , developers can opt to arrive at all iPhone and iPad users over the web through Safari and other browsers on the App Store .

But the job for Apple is that the company isunder intense scrutinyright now forantitrust behaviour . CEO Tim Cook was questioned just last week by Congress over this behaviour . The companionship , as we ’ve noted many time , has a habit of removing its competitors ’ apps from the iOS App Store for various reasons , which is effectively the only method acting of getting apps to pass natively on iOS .

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While Apple does n’t have a cloud gambling serve , it does have a biz subscription avail that would mayhap be affected by have rivals like Project xCloud on the same political platform . Unfortunately for Apple , keeping those rival off the platform might not make . Microsoft is n’t a lone developer with a great thought and a successful passion labor . It ’s an enormous company with its own antimonopoly history and it ’s now , apparently , ready to facilitate take Apple to undertaking .

We reached out to Nvidia , Google , and Apple for commentary . Google and Nvidia decline to point out .

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